…arily addressing a teenage audience, it is fair to say that, to use the phrasing of Balleys et al., “intimacy” is indeed “at the heart of the recognition process” here (p. 4). In our video, Colleen and I refer specifically to the ways in which McMahon creates the kind of parasocial relationship defined by Hobbs (p. 171). Indeed, when Hobbs describes how close-ups using direct address, if framed effectively, can communicate the ethos of the creator to the creator’s community (pp. 175–176), she could very well use McMahon as a case in point.