I used a lot of propaganda techniques in this poster. One technique I used was propaganda by omission. While meatless Monday is definitely a healthier choice for the planet, not all vegetarian meals are. A lot of vegan and vegetarian meals require deforestation, which leads to the loss of biodiversity. Biodiversity is important to the health of the planet. Manufacturing the Impossible Sausage, for example, is terrible for the environment. Giving the viewer this information, however, would only seek to hurt the campaign, and therefore, it is omitted.